Dr. Meike Kakas

Assistant Professor

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Biography

Meike Kakas is a PhD candidate specializing in Marketing at the University of Basel's Faculty of Business and Economics. Her research focuses on decision-making, consumer behavior, and motivation related to pleasure. Under the supervision of Professor C. Miguel Brendl, she explores how various factors influence consumer choices and the psychological mechanisms behind these processes. Kakas holds a Master of Science in Business Economics from the University of Basel and a Bachelor of Science in Economics from the University of Heidelberg in Germany.

Research Interests

Decision-Making Consumer Behavior Motivation

Requirements for University of Basel

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:22
Reading
Required:22
Writing
Required:22
Speaking
Required:22
Total
Required:95
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:7
Prerequisites
Bachelor's degree in a relevant field with at least 180 ECTS Specific ECTS requirements in core subjects (e.g., 90 ECTS in Math/CS for Data Science)
Application Checklist
  • Bachelor's degree certificate or current transcript of records
  • Diploma Supplement (if available)
  • CV/Resume
  • Copy of valid passport or ID card
  • Evidence of language proficiency (C1 level recommended for English/German programs)
  • Proof of payment of application fee (CHF 100)
Specialization Notes

The University of Basel generally requires C1 level proficiency in the language of instruction. For most English-taught Masters, TOEFL (min 92-95) or IELTS (min 7.0) is the standard.