Dr. Meike Morren

Biography

Meike Morren is an Assistant Professor in the Department of Marketing at Vrije Universiteit Amsterdam, where her research primarily focuses on sustainable consumer choices. With a background as a methodologist, she has a deep-seated interest in analytical methods, particularly latent variable models and large language models (LLMs). In her role as Scientific Coordinator for Sustainability at the Sustainability Office, Meike plays a pivotal role in connecting researchers across faculties and motivating interdisciplinary collaborations to tackle the climate emergency. Her research covers diverse topics including policy support to reduce meat consumption, consumers’ willingness to shop plastic-free, and perceptions of environmental legitimacy among brands as influenced by independent news articles. She has published in notable journals such as the Marketing Letters, Journal of Environmental Psychology, and Sociological Methodology. Meike also teaches various courses including Business Research Methods, Data-Driven Decision Making, and Natural Language Processing for Master's students. Her work contributes significantly to the UN Sustainable Development Goals, focusing on promoting sustainable practices and influencing consumer behavior towards environmental stewardship.

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Courses