Dr. Melissa Murphy

Biography

Melissa Murphy is an innovative, forward-thinking solution-focused professional and nationally-recognized award-winning brand leader. As an adjunct professor at Carnegie Mellon University, she teaches both graduate and undergraduate courses in Integrated Marketing Communications, New Product Development, and Product Brand Management. Melissa is committed to building and transforming brands and organizations. She has vast experience in leading award-winning branding campaigns and has worked with notable companies like StarKist, Del Monte Foods, and Heinz. Melissa also puts emphasis on employee and management communications, fostering internal brand building and enhancing employee satisfaction. She has played leadership roles in managing corporate crises and communication efforts during initiatives such as restructurings and M&A. Furthermore, she actively showcases entrepreneurial innovation methodologies in collaboration with the Swartz Center of Entrepreneurship and the Corporate Start-Up Lab.

Research Interests