Dr. Melody Zou

Associate Professor

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Biography

Haiyun (Melody) Zou is an Associate Professor at Warwick Business School with a PhD in Information Systems from the City University of Hong Kong. She has held visiting positions at the University of Hong Kong and Clemson University. Her research interests focus on individual behaviors during the post-adoption and post-purchase stages, particularly promoting user voluntary contributions to technologies, a concept she defines as 'Technology Extra-Role Behavior.' Her work has been published in prestigious journals such as Information Systems Research, Journal of the Association for Information Systems, and Information Systems Journal. Melody serves as an Associate Editor for several major conferences, including the International Conference on Information Systems (ICIS) and European Conference on Information Systems (ECIS). She has been recognized as a Fellow of the UK Higher Education Academy and was honored with the WBS Teaching Excellence Awards for her contributions to undergraduate and postgraduate education. Additionally, she has received the Association for Information Systems (AIS) Early Career Award and the WBS Outstanding Early Career Award in 2023. Her teaching includes Digital Business and Research Methodology, alongside supervising student dissertations. Melody's contributions to the academic community are further emphasized by her role as Research Environment Lead in her group and her involvement in organizing workshops and seminars.

Research Interests

Experience

Associate Professor

— Present

Warwick Business School • Coventry, England

Teaching courses on Digital Business and Research Methodology, supervising dissertations, and conducting research on user behaviors in technology adoption.

Awards

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WBS Teaching Excellence Awards

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AIS Early Career Award

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WBS Outstanding Early Career Award

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AIS Distinguished Member

Requirements for Warwick Business School

Master Program
Requirements
GPA Requirement
Required:2.1
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:7
Speaking
Required:7
Overall
Required:7
TOEFL
Listening
Required:21
Reading
Required:22
Writing
Required:21
Speaking
Required:23
Total
Required:100
PTE
Listening
Required:59
Reading
Required:59
Writing
Required:59
Speaking
Required:59
Overall
Required:70
Duolingo
Overall Score
Required:130
Overall
Required:130
GMAT
Total Score
Required:700
Overall
Required:700
Prerequisites
Undergraduate degree in a relevant subject (Business, Economics, or STEM for Finance/Analytics) Strong quantitative skills for Finance and Analytics tracks
Application Checklist
  • Online application form
  • Transcripts of marks for all degree level studies
  • Personal Statement
  • CV/Resume
  • One academic or professional reference
  • English language proficiency certificate
  • Application assessment fee (£60)
Specialization Notes

Warwick Business School operates through subject groups rather than traditional departments. GMAT/GRE is recommended but not mandatory for most MSc courses, though competitive for Finance.