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Haiyun (Melody) Zou is an Associate Professor at Warwick Business School with a PhD in Information Systems from the City University of Hong Kong. She has held visiting positions at the University of Hong Kong and Clemson University. Her research interests focus on individual behaviors during the post-adoption and post-purchase stages, particularly promoting user voluntary contributions to technologies, a concept she defines as 'Technology Extra-Role Behavior.' Her work has been published in prestigious journals such as Information Systems Research, Journal of the Association for Information Systems, and Information Systems Journal. Melody serves as an Associate Editor for several major conferences, including the International Conference on Information Systems (ICIS) and European Conference on Information Systems (ECIS). She has been recognized as a Fellow of the UK Higher Education Academy and was honored with the WBS Teaching Excellence Awards for her contributions to undergraduate and postgraduate education. Additionally, she has received the Association for Information Systems (AIS) Early Career Award and the WBS Outstanding Early Career Award in 2023. Her teaching includes Digital Business and Research Methodology, alongside supervising student dissertations. Melody's contributions to the academic community are further emphasized by her role as Research Environment Lead in her group and her involvement in organizing workshops and seminars.
Warwick Business School • Coventry, England
Teaching courses on Digital Business and Research Methodology, supervising dissertations, and conducting research on user behaviors in technology adoption.
Warwick Business School operates through subject groups rather than traditional departments. GMAT/GRE is recommended but not mandatory for most MSc courses, though competitive for Finance.