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Menghan Cui is a Research Fellow at the UCL School of Management, specializing in visitor behavior analytics and website functionality. His research focuses on improving user experience through data analysis, understanding site performance, and ensuring secure user authentication. He has experience in processing secure payments and preventing security threats, contributing to the development of effective marketing and analytics strategies. His work aims to enhance the effectiveness of online content and advertisements by leveraging analytical tools and platforms. Menghan is dedicated to advancing the field of management through innovative research methods and data-driven approaches.