Professor Dr. Mengxia Zhang

Biography

Mengxia Zhang is an Assistant Professor of Marketing at Ivey Business School, Western University. Her research focuses on applying machine learning and analytical methods to investigate the influence of artificial intelligence and new media on consumer behavior and market outcomes. Notably, her recent publication in Management Science examined how consumer-posted photos can act as leading indicators of restaurant survival, incorporating both traditional factors and novel insights. Additionally, her paper received the 2018 ISMS Doctoral Proposal Competition Award and was a runner-up for the 2018 Shankar-Spiegel Award. Prior to her role at Ivey, she completed her Ph.D. at the University of Southern California, where she was recognized with the Ph.D. Student Outstanding Researcher Award and was nominated for the Ph.D. Student Teaching Award. Outside her academic pursuits, she enjoys gardening. Dr. Zhang is actively involved in peer review for several prominent journals, including Marketing Science and Management Science.

Research Interests