Dr. Michael Lowe

Biography

Michael Lowe joined the Scheller College of Business at the Georgia Institute of Technology in August 2015 as an Associate Professor in Marketing. He holds a BA in Music from Brigham Young University, an MBA in Marketing Strategy from Indiana University, and a PhD in Business Administration from Texas A&M University. His professional experience encompasses international marketing, human resources, and retail management. Dr. Lowe has distinct active research streams in interpersonal influence and sensory marketing. His research in interpersonal influence examines how consumer interactions affect decision-making and behavior, particularly focusing on real behaviors in consumer dyads. Specific projects in this area involve issues such as the dynamics of selfishness and altruism in joint decisions, the impact of self-control decisions on consumer affiliations, and how social companionship influences pain and payment. Drawing from his background in music, Dr. Lowe investigates the role of sound in marketing media within retail spaces, concentrating on how specific sonic attributes can alter consumer perceptions. His research has been published in esteemed journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Appetite. Dr. Lowe has taught courses such as Consumer Behavior and Principles of Marketing and has been recognized as the Scheller Professor of the Year for his role in the classroom.

Research Interests