Dr. Michael Mulvey

Biography

Michael Mulvey is an Associate Professor of Marketing at the University of Ottawa's Telfer School of Management and a member of the LIFE Research Institute. He has previously held research and teaching positions at Rutgers University, Penn State University, and the Bucharest School of Management. As a dedicated educator, he is a two-time finalist for the University of Ottawa Award for Excellence in Teaching and has received the GE Teaching Fellowship from Rutgers. His research interests focus on how products and brands acquire personal relevance for consumers. He specializes in qualitative research methods and text analytics to uncover consumer thinking patterns and the meanings that influence decision-making. His research has garnered funding totaling $1.4 million, with $280,000 as the principal investigator. Mulvey's academic interests span perceived value, brand positioning, visual rhetoric, and the dynamics of online advice exchange. His work has appeared in various marketing and tourism journals, contributing significantly to public policy regarding consumer well-being. Outside of his academic pursuits, he enjoys activities like ice hockey, skiing, and playing guitar.

Research Interests