Professor Dr. Michael Naraine

Biography

Dr. Michael Naraine is an Associate Professor in Sport Management at Brock University. His primary research focuses on digital sport management marketing, exploring strategy, fan engagement, and analytics related to new developments in the sport business landscape, including esports and sports gambling. Naraine has received notable recognitions for his contributions to the field, including being named a Research Fellow by the North American Society for Sport Management in 2019 and the American Marketing Association’s Emerging Scholar Award for Sport Sponsorship-Linked Marketing in 2022. He was awarded the Lough Award by the Sport Marketing Association in 2024 for his contributions to diversity, equity, and inclusion in sport marketing. Prior to his tenure at Brock, he taught at the Deakin Business School in Melbourne, Australia, and remains a consultant for professional, amateur, and intercollegiate sport operations in both Canada and Australia. Currently, he serves as Vice-Chair of the board of directors for Canada Snowboard.

Research Interests