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Michael Platt is the James S. Riepe University Professor at the University of Pennsylvania, where he holds appointments in the Departments of Marketing, Psychology, and Neuroscience. His research primarily focuses on the brain's decision-making processes, integrating insights from neuroscience to enhance understanding of consumer behavior. Prior to his current role, he was the Professor of Neurobiology and Director of the Duke Institute for Brain Sciences. Platt's work has been recognized by various media outlets and supported by prestigious organizations including the National Foundation and the Department of Defense. He earned his PhD in Biological Anthropology from the University of Pennsylvania and a BA in Biological Anthropology from Yale University. Platt is also known for his leadership role in the Society for Neuroeconomics and has extensive experience teaching courses that blend neuroscience and business principles, illustrating the practical applications of brain science in marketing and decision making.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.