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Michal Lorenc is a Clinical Assistant Professor at the University of Michigan's School of Kinesiology, where he specializes in Sport Management. With over 20 years of experience in multiple leadership roles within Google's global business organization, he brings invaluable industry knowledge to his academic role. Lorenc is also the Internship Coordinator for Sport Management and serves as Graduate Faculty within the department. In addition to his academic pursuits, he co-owns AFC Ann Arbor, a minor league soccer team, and is a co-founder of the Mighty Oak Youth Foundation. Prior to joining the University of Michigan, he taught at Michigan State University. Lorenc holds a Master’s degree in Educational Technology from the University of Michigan and an undergraduate degree in Marketing and International Business from Loyola University of Chicago. His research interests are centered around sports marketing in the digital age, focusing on digital marketing strategies, video demand, and monetization of web-based content distribution.
Department of Electrical Engineering and Computer Science