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Michal Maimaran is a Clinical Professor of Marketing at the Kellogg School of Management, Northwestern University since 2008. She completed her Ph.D. in Marketing at Stanford Graduate School of Business. Her research focuses on judgment and decision-making, particularly in the context of children's decision-making. Her work has been published in leading academic journals such as the Journal of Consumer Research and the Journal of Marketing Research. Maimaran's recent article, 'Using Price Promotions to Drive Children’s Healthy Choices in Developing Economies,' won the Paul E. Green/Vithala R. Rao Award for its significant contribution to marketing practice. She has also received the AMA CBSIG Consumer Research Practice Award for her insightful research. Throughout her academic career, Maimaran has focused on enhancing understanding of consumer behavior, particularly regarding children's engagement with marketing strategies. She teaches courses on marketing research, marketing management, and consumer behavior, providing her students with hands-on experience in real-time consulting projects with various high-profile clients.
Kellogg School of Management, Northwestern University • Evanston, IL
Engaged in research and teaching focused on marketing and consumer behavior.
Kellogg School of Management, Northwestern University • Evanston, IL
Contributed to academic research and taught marketing courses.
Kellogg School of Management, Northwestern University • Evanston, IL
Participated in marketing research and classroom instruction.
Kellogg School of Management, Northwestern University • Evanston, IL
Taught various marketing courses and conducted research in consumer decision-making.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.