Professor Dr. Michal Maimaran profile photo

Professor Dr. Michal Maimaran

Professor

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Biography

Michal Maimaran is a Clinical Professor of Marketing at the Kellogg School of Management, Northwestern University since 2008. She completed her Ph.D. in Marketing at Stanford Graduate School of Business. Her research focuses on judgment and decision-making, particularly in the context of children's decision-making. Her work has been published in leading academic journals such as the Journal of Consumer Research and the Journal of Marketing Research. Maimaran's recent article, 'Using Price Promotions to Drive Children’s Healthy Choices in Developing Economies,' won the Paul E. Green/Vithala R. Rao Award for its significant contribution to marketing practice. She has also received the AMA CBSIG Consumer Research Practice Award for her insightful research. Throughout her academic career, Maimaran has focused on enhancing understanding of consumer behavior, particularly regarding children's engagement with marketing strategies. She teaches courses on marketing research, marketing management, and consumer behavior, providing her students with hands-on experience in real-time consulting projects with various high-profile clients.

Research Interests

Children's Decision Making Consumer Judgment Decision Making

Experience

Research Professor

2022-01-01 — Present

Kellogg School of Management, Northwestern University • Evanston, IL

Engaged in research and teaching focused on marketing and consumer behavior.

Research Associate Professor

2016-01-01 — 2022-01-01

Kellogg School of Management, Northwestern University • Evanston, IL

Contributed to academic research and taught marketing courses.

Research Assistant Professor

2014-01-01 — 2016-01-01

Kellogg School of Management, Northwestern University • Evanston, IL

Participated in marketing research and classroom instruction.

Visiting Assistant Professor

2008-01-01 — 2014-01-01

Kellogg School of Management, Northwestern University • Evanston, IL

Taught various marketing courses and conducted research in consumer decision-making.

Awards

#

AMA CBSIG Consumer Research Practice Award

#

Paul E. Green/Vithala R. Rao Award

Requirements for Northwestern University

Doctorate Program

Requirements

GPA Requirement
Required:3
TOEFL
Total
Required:90
IELTS
Overall
Required:7

Prerequisites

U.S. Bachelor's degree or equivalent

Application Checklist

  • Online application
  • Transcripts
  • Letters of recommendation
  • Statement of purpose
  • Resume/CV
  • TOEFL/IELTS scores (if applicable)

Specialization Notes

Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.