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Michele Zappavigna is an Associate Professor in the School of the Arts and Media at the University of New South Wales, Australia. She specializes in language studies and discourse analysis, with a particular focus on the discourse of social media platforms, including Twitter. Her research showcases innovative methodological approaches and has a substantial impact across various discipline areas, including cyber security studies. Zappavigna's work invites new lines of inquiry into the relationship between digital communication and real-world practices, demonstrating how language operates in online contexts. Her scholarly contributions have been recognized through several awards, including the Dean's Research Award for Scholarly Impact, reflecting her influence in the field. Zappavigna also supervises research students, guiding investigations into topics such as the social semiotic analysis of discourse on platforms like YouTube and the use of emojis in marketing communications.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.