Dr. Migao Wu

Biography

Migao Wu is an Assistant Professor in the Teaching Stream at the Sprott School of Business, Carleton University. His academic journey includes a Bachelor of Science from Pacific Lutheran University, a Master of Science in Computer Science and Systems from the University of Washington, and a PhD in Digital Transformation Innovation from the University of Ottawa. Migao's research interests are centered around data-driven business analytics, focusing on the application of artificial intelligence in business analytics to analyze consumer behavior, lead management, and sales. He employs a variety of quantitative methods, including machine learning algorithms and data mining models, as well as structural equation modeling (SEM). He is currently exploring models that assess consumer willingness to pay for sustainable products by leveraging demographic and behavioral data, alongside the impact of AI-generated recommendations on managerial decision-making. His interdisciplinary background is reflected in his publications, which have appeared in journals such as Decision Support Systems, Information Technology & Management, and GigaScience. Migao's work has also been recognized with minor revisions and resubmissions in the Journal of Personal Selling & Sales Management and has been presented at the prestigious Pacific-Asia Conference on Information Systems (PACIS).

Research Interests