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Mikael Gidhagen is an Associate Professor at Uppsala University in the Department of Business Studies, where he teaches marketing at all academic levels. His primary research focus lies in marketing, business relationships, resources, value creation, and service logic perspective, with significant contributions to the understanding of how marketing functions in various business and financial contexts. He has a rich background in consultancy, having served as the Director of Executive Education in the Department of Business Studies from 2015 to 2020, and has held positions as a guest lecturer at the University of Adelaide in Australia. His expertise encompasses service logic and management, financial services, and business relationship management. Gidhagen's ongoing research aligns with themes of customer engagement, the roles of actors in value creation, and the dynamics of business relationships in flux. His past dissertation examined critical business episodes in financial services, emphasizing the implications for business relationship development. He is also involved in the EU-funded INCULTUM project, which explores innovative cultural tourism in European peripheries.
Uppsala University • Uppsala, Sweden
Teaches marketing at all levels.
Uppsala University • Uppsala, Sweden
Oversaw executive education programs in the Department of Business Studies.
University of Adelaide • Adelaide, Australia
Served as a guest lecturer in the field of marketing.
General Master's requirements applying across Science, Technology, and Humanities departments.