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Mikael Ottosson is a Senior Associate Professor at Linköping University, specializing in business development for industrial companies. His research focuses on the intersection of industrial marketing and corporate strategy, emphasizing how companies can effectively develop market strategies and offerings. He has extensive experience working on research projects with various stakeholders, including those in the forest, steel, energy, biogas, and agricultural sectors. Ottosson's work addresses the increasing demands for sustainability in business practices and includes studies on sustainable consumption. He has published in esteemed journals such as Industrial Marketing Management, Journal of Service Management, Journal of Retailing and Consumer Services, and Journal of Industrial Ecology. His research has been funded by organizations such as Riksbanken's anniversary fund, Vinnova, and the Swedish Energy Agency. Between 2017 and 2019, he served as the Head of the Division of Business Administration and was also the Head of the Unit for Strategy and Marketing.
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