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Mike Mickunas is a Fixed-Term Faculty member in the Eli Broad College of Business at Michigan State University, where he serves as the Academic Program Director for the Master of Science in Market Research Analytics (MSMRA) program. He teaches marketing and market research classes across MSMRA, MBA, and undergraduate programs, constantly updating the curriculum in partnership with industry leaders. Before joining academia, he had a successful 24-year career in consumer packaged goods marketing research, where he led the Global Insights & Analytics organization at Kellogg Company. His expertise lies in discovering consumer and shopper insights that drive brand growth using a wide range of research techniques and advanced analytics to understand the root causes of business performance and optimize investment impacts. Since transitioning to teaching in 2020, he has focused on equipping current and future marketing professionals with the mindset and skills necessary to succeed in the competitive business world, emphasizing pragmatic solutions based on sound principles. He was honored with Effie Advertising Awards in 2004 and 2007 for developing effective advertising campaigns for brands such as Special K and Bran Miniwheats.
Michigan State University • East Lansing, MI
Teaches marketing and market research classes and directs the MSMRA program.
Department of Psychology