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Mike Yao is a jointly appointed Professor of Digital Media in the Business Administration department and serves as the Director of the Institute of Communications Research within the College of Media at the University of Illinois Urbana-Champaign. His interdisciplinary research focuses on digitally mediated social behavior and human-technology interaction, particularly in diverse social consumer contexts. Yao is the Co-Editor-in-Chief of the Journal of Computer-Mediated Communication, a flagship journal in communication research, and has served on the editorial boards of multiple international journals. He earned his Ph.D. in Communication from the University of California at Santa Barbara in 2006. Yao's contributions to the field include significant publications addressing themes in media psychology and human-computer interaction.
University of Illinois Urbana-Champaign • Champaign, IL
Professor of Business Administration, focusing on Digital Media and its impact on marketing and communication.
University of Illinois Urbana-Champaign • Champaign, IL
Professor of Digital Media in the College of Media.
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