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Mingzhou Yu is a Lecturer at the University of Western Australia specializing in marketing communications, branding, tourism, and cross-cultural consumer behavior. He earned his Ph.D. in Marketing from UWA in 2017. Prior to his current role, he served as an Assistant Professor at Shanghai University. Dr. Yu has accumulated extensive industry experience in marketing and business strategy, having worked as a Sales Marketing Director for one of China's largest real estate companies. His professional background includes significant consulting roles focused on brand-building strategies and market expansion efforts. An active researcher, Dr. Yu has published in prominent journals such as the Journal of Product & Brand Management and the International Journal of Advertising. He has received competitive grants amounting to AUD 150,000 from the National Ministry of Science and Technology and various universities, collaborating with industry partners. Recognized for his contributions, Dr. Yu has received multiple awards, including the New Staff Award and the Excellence in Teaching Award. His research aligns with the United Nations Sustainable Development Goals, particularly in education and academic qualifications in Marketing.
University of Western Australia • Perth
Lecturer in Marketing, focusing on marketing communications, branding, and tourism.
Shanghai University • Shanghai
Assistant Professor in Marketing.
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