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Minju Han is an Assistant Professor at the Lee Kong Chian School of Business, Singapore Management University. She holds a Ph.D. in Marketing from Yale University, an M.Phil in Marketing, and a B.A. in Psychology from Brown University. Her research interests focus on nostalgia, heritage branding, consumer judgment and decision-making, and the impact of new technology on consumer experiences. In her current role, she explores how various factors, such as quarantine, influence consumer perceptions of elapsed time and motivations driven by communal nostalgia. Her work has been published in leading academic journals, including the Journal of Consumer Research and the Journal of Consumer Psychology.
This entry applies generally to the PhD in Business specializations including Finance, Marketing, Operations Management, Strategic Management, and Organisational Behaviour and Human Resources.