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Miranda Goode is an Associate Professor at the Ivey Business School, specializing in Marketing. She holds the R.A. Barford Professorship in Marketing Communications. Dr. Goode's research focuses on consumer learning, emotions, well-being, financial domains such as consumer debt, and experiential consumption. Her impactful work has secured approximately $825,000 in external funding and has been published in notable journals including the Journal of Marketing Research, Journal of Consumer Psychology, Science, and Psychology & Marketing. Her research has also been featured in prominent media outlets such as the Toronto Star, New York Boston Globe, Star Tribune, CBC, and Global News. In addition to her research contributions, Dr. Goode has authored a bestselling business case on the marketing of cricket protein, titled 'Aspire Food Group: Marketing Cricket Protein Brand.' She teaches courses on Marketing Management, Consumer Insights, and Consumer Behavior across undergraduate, graduate, and executive programs.
Streams include Archaeology and Bioarchaeology, and Sociocultural Anthropology.