Dr. Mirjam Tuk

Associate Professor

Build a Statement of Purpose

Generate a tailored SOP for Dr. Mirjam Tuk. Improve your application with a focused, well-structured draft.

Biography

Mirjam Tuk is an Associate Professor of Marketing at the Rotterdam School of Management (RSM), Erasmus University Rotterdam. She coordinates PhD education and teaches courses at the Bachelor, Master, and Executive MBA levels. Her research primarily focuses on how to encourage consumers in their decision-making processes, exploring both self-control mechanisms and the influence of technological advancements. Her work has appeared in prestigious journals such as the Journal of Consumer Research and the Journal of Experimental Psychology. Dr. Tuk was awarded the IgNobel Prize in 2011 for her unique contributions to research. Before joining RSM, she served as an Associate Professor at Imperial College Business School, where she taught marketing-related courses.

Research Interests

Consumer Decision-Making Self-Control Processes Technological Advancements Marketing Management

Courses

Business Simulation Creating Customer Value

Requirements for Erasmus University Rotterdam

Master Program
Requirements
IELTS
Listening
Required:6.5
Reading
Required:6.5
Writing
Required:6.5
Speaking
Required:6.5
Overall
Required:6.5
TOEFL
Listening
Required:22
Reading
Required:22
Writing
Required:22
Speaking
Required:22
Total
Required:91
Prerequisites
Bachelor degree in Econometrics, Mathematics, Statistics or Industrial Engineering Advanced Mathematics (Calculus, Linear Algebra) Applied Statistics Econometrics and Time-series analysis
Application Checklist
  • Bachelor diploma or graduation statement
  • Official academic transcript
  • Curriculum Vitae
  • Proof of English proficiency
  • Course descriptions for Mathematics prerequisites
Specialization Notes

Department of Econometrics / MSc Econometrics and Management Science.