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Mohamed Mosaad is a Lecturer in Marketing at Southampton Business School, having joined in September 2024. His research primarily focuses on platform governance, behavioral regulation, and public trust, particularly within the context of the sharing economy. He completed his PhD at Surrey Business School, where he was awarded the title of Postgraduate Research Student of the Year for 2022-23. His research addresses the externalities of the sharing economy and their regulation, and his work has been published in the Journal of Business Research, with articles cited in a special issue regarding the dark side of the sharing economy. Mohamed regularly presents his findings at leading international conferences, including the EMAC Frontiers Service. In addition to his research endeavors, he has extensive teaching experience at both undergraduate and postgraduate levels in institutions across the UK and internationally. His teaching is deeply informed by his research and often centers on critical themes in digital marketing strategy, service innovation, and responsible marketing practices.
Southampton Business School • Southampton, ENG, GB
Teaching various modules related to digital marketing strategy and service innovation.