Dr. Monica Mihalache

Assistant Professor

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Biography

Monica Mihalache has over 12 years of experience in digital and offline integrated marketing communications with a focus on visual video communication. She graduated with a degree in Economics Marketing from Romania and initially worked for an Internet Service Provider in the Eastern European region. She continued her studies with a Master's degree in Marketing Research from Texas A&M University, USA. Upon returning to Europe, she worked as a Specialist Referent for Marketing Public Relations at National Romanian Television, where she coordinated the implementation of communication strategies for various television campaigns, funded projects, festivals, and seminars. Monica's doctoral research involved an interdisciplinary approach to redesigning and testing a well-known materialism scale on a large Eastern-Romanian sample, which had previously been tested exclusively in Western cultures. She was involved in the European Program POSDRU project and is a member of the network of trainers at television, earning a diploma from SON&R BBC Training Centre in Bristol, UK. Monica is passionate about bridging the gap between theoretical concepts and practical applications in her teaching methodologies, and she enjoys fostering a unique learning environment for her students.

Research Interests

Experience

Principal Teaching Fellow

2015-09-01 — Present

University of Southampton • Southampton, England, UK

Coordinates teaching efforts within the Digital Data Driven Marketing department and serves as Programme Leader for MSc Marketing Analytics.

Awards

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Fellow of the Higher Education Academy

2018-01-01

Courses

Digital Marketing Web Analytics Integrated Marketing Communication Design Marketing Practice-based Dissertation