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Morten Ploug Henriksen is a PhD student at the University of Southern Denmark specializing in Media Studies and Centre Life Cycle Analyses. His research focuses on media habits, patterns of influence, and perception of green mobility and sustainable solutions. He is part of an interdisciplinary project called 'Media Habits Environment', which combines expertise from Media Studies and the Centre for Life Cycle Analyses at SDU. This project examines how media conveys the complexities of climate transition, particularly in relation to Odense’s Green Mobility Plan. Through the analysis of media content and audience interactions, Morten investigates the impact of media on supporting and challenging sustainable efforts. His work supports the SDU Climate Cluster by integrating the latest climate research with technological advancements to ensure a nuanced understanding of the intersection between media communication and sustainable solutions. Morten is open to academic collaborations and discussions about the role of media in climate transitions.
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