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Mrugank Thakor is a Professor of Marketing at Concordia University with extensive expertise in pricing, retailing, and services marketing. He earned his MBA from the Indian Institute of Management Bangalore and his PhD in marketing from Indiana University, Bloomington, USA. His research primarily focuses on consumer behavior in retail contexts, brand perception, and business ethics. Thakor has conducted significant research on the effects of store environment on retail brand evaluations, the origins of brands, and consumer attachment to local products. He actively supervises graduate students and has received funding from various institutions for his research. Thakor's work has been published in several prestigious journals, including the Journal of Consumer Research and the Journal of Business Research, and he has presented his findings at numerous international conferences. He has taught various courses, including Marketing Management and Business Research Methods, at both undergraduate and graduate levels, including the MBA and PhD programs at Concordia.
Administered by the Mel Hoppenheim School of Cinema; focuses on cinematic arts practice and research-creation.