Professor Dr. Myriam Brouard

Biography

Professor Brouard is currently researching NFTs, Metaverse, AI, portable social identities, and globalizing direct sales channels through technological innovation. Specializing in Consumer Culture Theory, she offers profound insights into modern consumer behavior, studying the dynamics of the adoption of disruptive technologies. Her work demonstrates a commitment to equity and inclusion, aiming to create a level playing field for marginalized market actors. With the goal of creating environments where diverse perspectives and voices are valued, her research plays a crucial role in shaping the future of commerce and technology. Highly respected in academic circles, her published works span reputable journals including the Journal of Public Policy and the Journal of Business Research. She actively engages in conversations around technology adoption, with contributions featured in platforms like Knowledge@Wharton, Conversation, and La Presse. Myriam Brouard's academic endeavors position her at the forefront of understanding the influence of emergent technologies that redefine marketing strategies, making her a pivotal figure in the rapidly evolving digital landscape.

Research Interests

Experience