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Najoung Lim is an Assistant Professor at the Melbourne Business School, where she specializes in the strategic management of technology and innovation. Her academic interests focus on the dynamics of industry evolution, particularly within the context of medical device industries. Lim conducts research on ecosystem emergence and strategic responses to economic shocks, aiming to understand how organizations navigate complexity and change in global markets. Through her work, she seeks to contribute to the understanding of strategic frameworks that govern the interactions between firms and their environments, particularly in rapidly evolving sectors. Lim's research has been published in various academic journals, reflecting her dedication to the field of business strategy and her commitment to advancing knowledge in management practices.