Dr. Namita Bhatnagar

Biography

Namita Bhatnagar is a Professor and the Asper Behavioural Management Fellow at the Asper School of Business, University of Manitoba. She has significant experience in marketing, consumer psychology, and economics, particularly in relation to well-being and social responsibility. Her research areas include persuasive communications, services marketing, corporate social responsibility, and consumer financial decision-making. Dr. Bhatnagar's work has been published in esteemed journals such as the Journal of Applied Psychology and the Journal of Business Ethics. She actively participates in academic conferences and is a member of the Editorial Review Board for the International Journal of Advertising. Aside from her research activities, she teaches undergraduate, MBA, M.Sc., and Ph.D. programs and has received internal awards for excellence in teaching. Dr. Bhatnagar has also provided executive training and served on the Board of Directors for the Immigrant Centre in Manitoba. She holds a Master's in Management Studies and an M.Sc. (Honours) in Economics from the Birla Institute of Technology and Sciences in India, alongside a Ph.D. in Marketing from the University of North Carolina's Kenan-Flagler Business School.

Research Interests