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Nancy Wong holds the Kohl's Chair of Retail Innovation and serves as the Associate Dean for Faculty Affairs in the Graduate Program in the Department of Consumer Science at the University of Wisconsin-Madison. As a consumer psychologist, she investigates how cultural values shape consumption decisions and emotional responses to various situations. Her research interests also include how materialistic values affect consumer behavior, with a special focus on decision-making processes that impact health, financial well-being, and environmental sustainability. Wong's work is informed by empirical studies that understand the implications of consumer choices in varying contexts. She has published extensively in journals such as the Journal of Consumer Affairs and the Journal of Public Policy & Marketing, highlighting her contributions to the field.
University of Wisconsin-Madison • Madison, WI
Teaching and researching in the field of Consumer Science, focusing on cultural influences on consumption and consumer behavior.
Department: Department of Computer Sciences