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Narelle Lancaster is a highly strategic marketing leader with over 20 years of experience across media, retail, consulting, and higher education. Currently, she lectures in business and has played significant roles in shaping marketing strategies that drive revenue and engagement. Narelle has successfully managed a range of complex marketing projects, including a notable campaign that transformed an $8K investment into $3M in sales for a global fast food chain. She is recognized for her creative and data-driven approach to strategy, delivering innovative marketing solutions that have proven effective in various sectors. As a current PhD student specializing in Marketing Communication, she integrates academic insights into her practical work. Narelle's leadership has earned her numerous awards and recognitions in the marketing field, including multiple national finalist positions in significant awards. She is also valued for her ability to inspire collaboration and creativity among her teams, achieving impressive results and driving significant market share growth.
University of New South Wales • Sydney, Australia
Lecturer in business, focusing on strategic marketing and marketing communication.
Marketing Consultancy •
Developed innovative marketing strategies for fast food disruptors and other businesses.
Payroll Accounting Group •
Led rebranding initiatives that significantly increased digital inquiries and revenue.
Global Fast Food Chain •
Created and drove marketing strategies and promotions, achieving substantial sales growth.
Media Group •
Managed promotional programs delivered across 130 Australian radio stations.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.