Dr. Natalie Mizik

Professor

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Biography

Natalie Mizik is a Professor at the Foster School of Business, University of Washington, specializing in marketing strategy and management of intangible assets. She holds the J. Gary Shansby Endowed Chair and has significantly contributed to the field through her research on myopic management and valuation of intangibles. Mizik earned her PhD from the University of Washington in 2002 and an MS from MGIMO University in 1995. Her academic career includes positions at prestigious institutions such as the Kenan-Flagler Business School at UNC and MIT Sloan School of Management. Mizik has received numerous awards for her teaching and research, including the Adobe Data Science Research Award and the AMA Distinguished Service Award. She has served on various editorial boards and is actively involved in academic service, including treasurer roles in professional organizations and organizing conferences. Her current research focuses on branding, management practices in marketing, and the impact of marketing strategies on firm performance.

Research Interests

Courses

MBA - Core Marketing Strategy Strategic Marketing Planning Advanced Marketing Strategy EMBA - Marketing Management TMMBA - Strategic Marketing Management PhD - Special topics: Measuring Marketing Strategy Performance

Requirements for University of Washington

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:80
IELTS
Overall
Required:6.5
Duolingo
Overall Score
Required:105
Overall
Required:105
Prerequisites
Bachelor's degree from a regionally accredited college or university
Application Checklist
  • Online application
  • Transcripts
  • Statement of Purpose
  • Letters of Recommendation
  • Resume/CV
  • English proficiency scores (for international students)
Specialization Notes

Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.