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Natalie Mizik is a Professor at the Foster School of Business, University of Washington, specializing in marketing strategy and management of intangible assets. She holds the J. Gary Shansby Endowed Chair and has significantly contributed to the field through her research on myopic management and valuation of intangibles. Mizik earned her PhD from the University of Washington in 2002 and an MS from MGIMO University in 1995. Her academic career includes positions at prestigious institutions such as the Kenan-Flagler Business School at UNC and MIT Sloan School of Management. Mizik has received numerous awards for her teaching and research, including the Adobe Data Science Research Award and the AMA Distinguished Service Award. She has served on various editorial boards and is actively involved in academic service, including treasurer roles in professional organizations and organizing conferences. Her current research focuses on branding, management practices in marketing, and the impact of marketing strategies on firm performance.
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