Dr. Natalie Tindall

Biography

Natalie T. J. Tindall is a Professor and Director at the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. Her research focuses on organizations, particularly the public relations function, participatory culture, situational theory, intersectionality, and strategic communication practices. She has authored book chapters and online publications, as well as peer-reviewed journal articles published in various journals including Journal of Public Relations Research, Public Relations Review, and International Journal of Strategic Communication. Additionally, Tindall has co-edited books that address the intersection of public relations, participatory culture, and LGBTQ issues in strategic communication. She has also served as the Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication, contributing to discussions on organizational composition, situational theory, and the role of intersectionality in public relations. Her expertise includes topics such as NIL (Name, Image, Likeness), athlete branding, and public relations issues regarding actors, athletes, and influencers.

Research Interests