Professor Dr. Natalie Wreyford

Biography

Natalie Wreyford’s research critically explores inequalities in creative labour markets, focusing on how talent, value, and merit are constructed within creative sectors, and how these constructions influence what is recognized and financially rewarded. Before becoming an academic, she worked in the UK’s film and television industries in key roles both in the public and private sectors. Wreyford has been involved in large-scale collaborative projects aimed at enhancing diversity and inclusion within the creative economy. This includes high-profile research with the All-Party Parliamentary Group (APPG) on Creative Diversity, where her findings directly informed policies regarding interventions in the creative sector. As the lead researcher for the report 'Creative Majority' (2021), she outlined strategies to promote equity, diversity, and inclusion within the UK's creative economy. Wreyford co-authored 'Locked Down and Locked Out', a report examining the impact of the COVID-19 pandemic on mothers working in the UK television industry, and has made substantial contributions to publications focusing on gender inequality in screenwriting. Her teaching emphasizes improving the student experience, and she actively engages in public speaking at various prominent festivals and conferences. Wreyford's expertise and research have garnered recognition in major media outlets, and she has successfully campaigned for increased representation in film merchandise.

Research Interests

Experience