Dr. Natasha Schüll

Associate Professor

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Biography

Natasha Schüll is a cultural anthropologist and associate professor in the Department of Media, Culture, Communication at New York University. Her work explores the intricacies of psychic life in relation to technology, focusing on themes of addiction, anxiety, and affect modulation. Schüll's research delves into the relationship between technology and human experience, examining how design can manipulate attention and behavior, especially in the context of gambling addiction. Her influential 2012 book, "Addiction by Design: Machine Gambling in Las Vegas," critiques the ways in which the casino industry employs design tactics that engage and monetize the attention of gamblers. Schüll is currently engaged in a new project titled "Keeping Track," which investigates how emerging sensor-based digital technologies are reshaping self-care and self-regulation practices. Additionally, her documentary film, "Buffet: Eat Las Vegas," has been screened on PBS and at various film festivals. Her research has received support from the National Science Foundation and other prominent foundations, and has been featured in widely recognized media outlets including The New York Times and NPR.

Research Interests

Requirements for New York University

Doctorate Program
Requirements
Prerequisites
Bachelor's degree from accredited institution Strong background in biological, chemical, physical, or mathematical sciences
Application Checklist
  • Online application
  • Personal statement
  • Three letters of recommendation
  • CV/Resume
  • Unofficial transcripts
Specialization Notes

Open Program in Biomedical Sciences (Vilcek Institute) covers departments like Biochemistry, Pathology, Neuroscience, Microbiology, etc.