Dr. Natasha Schüll

Associate Professor

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Biography

Natasha Schüll is a cultural anthropologist and Associate Professor in the Department of Media, Culture, Communication at New York University. Her work explores the psychic life of technology, focusing on themes of addiction, anxiety, and affect modulation. Her 2012 book, "Addiction by Design: Machine Gambling in Las Vegas," published by Princeton University Press, examines the intimate relationship between gambling addiction and casino design tactics, illustrating how architectural and algorithmic techniques are employed to captivate and monetize gamblers' attention. Schüll is currently working on her book project, "Keeping Track," which investigates the emergence of sensor-based digital technologies for self-care and self-regulation. Additionally, she produced the documentary film "Buffet: Eat Las Vegas," which has been screened on PBS and featured in various film festivals. Schüll's research has been funded by multiple prestigious organizations, including the National Science Foundation and the Alfred P. Sloan Foundation. Her work has received coverage in national media outlets such as 60 Minutes, The New York Times, The Atlantic, and NPR. She is actively involved in media studies programs that prepare researchers to navigate a rapidly evolving media landscape.

Research Interests

Requirements for New York University

Doctorate Program
Requirements
Prerequisites
Bachelor's degree from accredited institution Strong background in biological, chemical, physical, or mathematical sciences
Application Checklist
  • Online application
  • Personal statement
  • Three letters of recommendation
  • CV/Resume
  • Unofficial transcripts
Specialization Notes

Open Program in Biomedical Sciences (Vilcek Institute) covers departments like Biochemistry, Pathology, Neuroscience, Microbiology, etc.