Dr. Nathan Novemsky

Biography

Nathan Novemsky is a Professor of Marketing at the Yale School of Management and also holds a position as Professor of Psychology in the Department of Psychology at Yale University. He specializes in psychology judgment decision-making, with significant overlap in behavioral economics and consumer behavior. His published work appears in leading marketing psychology journals, focusing on how people make judgments and decisions based on information presented to them, the influence of framing on decision-making, gift evaluation, and the role of goals in influencing behavior. Novemsky teaches managers to apply the latest findings in behavioral science to better navigate complex situations, enhancing their decision-making processes for more favorable long-term outcomes. He is actively engaged with the Yale Center for Customer Insights, where he collaborates with practitioners to generate relevant insights into customer behavior. Additionally, he has provided consultation in various legal cases involving deceptive advertising and defamation, particularly regarding how individuals interpret information in media contexts.

Research Interests

Courses