Dr. Nathan Novemsky

Biography

Nathan Novemsky is a Professor of Marketing at the Yale School of Management and holds an additional appointment as Professor of Psychology in the Department of Psychology at Yale University. He specializes in the fields of judgment and decision-making, with a strong focus on how individuals recognize and frame their decisions. His work significantly intersects with behavioral economics and consumer behavior, where he investigates the ways in which goals influence behavior and the frameworks used to make choices. His research provides insights into how psychological factors impact decision-making processes, helping to elucidate the nuances behind consumer choices and the underlying mechanisms of human judgment.

Research Interests