Dr. Naufel Vilcassim

Biography

Naufel Vilcassim is a prominent academic specializing in marketing and management, with a focus on using economic theory and econometric techniques to analyze complex marketing problems. His research delves into critical areas such as marketing mix, competitive interactions within market structures, pricing strategies, and the effectiveness of marketing channels in influencing market response and investment decisions. Currently, he conducts groundbreaking research through randomized controlled trials in Africa, examining how managerial capital and access to business information tools can enhance performance for growth-oriented micro-entrepreneurs in countries like Uganda and Rwanda. He also evaluates mobile video training's efficacy for health care workers in India. His contributions have been published in leading journals including Marketing Science and Management Science, and he has held various administrative positions at London Business School, indicating substantial leadership in his field. Vilcassim is deeply involved in several editorial boards and has served on research grant evaluation panels for esteemed institutions such as the European Research Council. He is a member of the Institute for Operations Research and Management Science (INFORMS) and the American Marketing Association, and he actively collaborates with corporations to apply his research findings to real-world challenges.

Research Interests

Experience