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Naufel Vilcassim is a Professor of Marketing at the London School of Economics and Political Science (LSE), having joined the institution in 2017. He has extensive expertise in leveraging economic theory and econometric techniques to analyze complex marketing problems. His research focuses on key areas such as the marketing mix, competitive interactions, market structure, pricing strategies, and the measurement of market response to advertising investments. Currently, he is researching the role of managerial capital and technology-based business information tools aimed at improving business performance for growth-oriented micro-entrepreneurs in East Africa, particularly in Kenya, Uganda, and Rwanda. His scholarly work has been published in leading journals, including Marketing Science, Management Science, and the Journal of Marketing Research. Naufel received the John D. C. Award in 1991 and the AMA/MSI Paul T. Root Award in 2021 for his significant contributions to the field of marketing. Prior to LSE, he held positions at the London Business School and was affiliated with various prestigious educational institutions in the USA. He has also served on the editorial boards of several academic journals and held key roles in grant proposal evaluations for research councils. Born in Sri Lanka, Naufel is now a naturalized citizen of the USA and a permanent resident of the UK.
London School of Economics and Political Science • London
Joined as a professor focusing on marketing and management.
London Business School • London
Prior to LSE, held various administrative and faculty positions.
Standard English requirement applies to most programs in Geography, Anthropology, Sociology, and Media.