Generate a tailored SOP for Dr. Neal Roese. Improve your application with a focused, well-structured draft.
Neal Roese is a globally recognized expert in psychology and consumer choice. He holds the SC Johnson Chair in Global Marketing at the Kellogg School of Management, where he also serves as a professor of marketing. Roese's academic journey includes a Ph.D. in psychology from Western University in Canada. He specializes in strategic brand management and consumer behavior, focusing on understanding the psychological processes involved in decision-making and choices. His research encompasses judgment decision-making, counterfactual reasoning, regret, and causal inference, contributing to over 100 scholarly publications including two books and numerous articles in popular media outlets such as Harvard Business Review and Fast Company. Roese has held various academic positions throughout his career, demonstrating a commitment to research and teaching. He currently lives in Evanston, Illinois, with his wife, Elizabeth.
Kellogg School of Management, Northwestern University • Evanston, IL
Teaching courses in marketing and consumer behavior.
Kellogg School of Management, Northwestern University • Evanston, IL
Leading the marketing department with a focus on global marketing strategies.
University of Illinois at Urbana-Champaign • Champaign, IL
Conducting research and teaching courses related to psychology and consumer behavior.
Simon Fraser University, Canada • Burnaby, BC
Focused on social psychology and consumer research.
Northwestern University • Evanston, IL
Engaged in research and teaching at the university.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.