Dr. Neal Roese

Professor

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Biography

Neal Roese is a globally recognized expert in psychology and consumer choice, serving as the SC Johnson Chair in Global Marketing at the Kellogg School of Management. His scholarly research examines the cognitive processes underlying judgment and decision-making, including how individuals think about decision options, make predictions about the future, and revise their understandings of the past. Roese's work has been published in over 100 scholarly articles and he has authored two books, with insights appearing in popular media outlets such as Harvard Business Review and Fast Company. He teaches courses in Strategic Brand Management and Startup Branding, focusing on merging psychological insights with practical marketing strategies.

Research Interests

Judgment Decision-Making Counterfactual Reasoning Regret Hindsight Bias Causal Inference

Experience

SC Johnson Chair Global Marketing

2018-01-01 — Present

Kellogg School of Management, Northwestern University • Evanston, IL

Held the position of SC Johnson Chair in Global Marketing.

Professor Marketing

2009-01-01 — Present

Kellogg School of Management, Northwestern University • Evanston, IL

Served as a professor in the Marketing department.

Professor, Department of Psychology

2009-01-01 — Present

Northwestern University • Evanston, IL

Held a professorship in the Department of Psychology.

Professor, University of Illinois at Urbana-Champaign

2005-01-01 — 2009-01-01

University of Illinois at Urbana-Champaign • Champaign, IL

Served as a full professor.

Associate Professor, University of Illinois at Urbana-Champaign

2002-01-01 — 2005-01-01

University of Illinois at Urbana-Champaign • Champaign, IL

Served as an associate professor.

Assistant Professor

1994-01-01 — 2000-01-01

Northwestern University • Evanston, IL

Held a position as an assistant professor.

Requirements for Northwestern University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:90
IELTS
Overall
Required:7
Prerequisites
U.S. Bachelor's degree or equivalent
Application Checklist
  • Online application
  • Transcripts
  • Letters of recommendation
  • Statement of purpose
  • Resume/CV
  • TOEFL/IELTS scores (if applicable)
Specialization Notes

Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.