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Neelabh Gupta is a PhD student at the School of Social and Political Science, University of Edinburgh, pursuing research in South Asian Studies. He holds a Master's degree in Anthropology from the University of Delhi, India, obtained in 2015, and a Bachelor's degree with Honours in Anthropology from the same university in 2013. His research interests encompass themes of non-religion/religion, South Asia, visual culture, and the ethical implications of freedom within the field of anthropology. His academic work is currently focused on advancing the understanding of people analytics, data gathering, and the use of recorded analytics to improve website functionality. Neelabh is engaged in analyzing data to enhance user experience and deliver personalized advertising in collaboration with advertising partners. His background in anthropology informs his approach to these contemporary issues, particularly in the context of South Asian society.
Department of Marketing