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Neil Pollock is a Professor at the University of Edinburgh Business School, specializing in Innovation and Social Informatics. He joined the University in 2001 and has a diverse academic background, including a PhD from Lancaster University completed in 1998 and a postdoctoral fellowship at the University of Newcastle. Neil's academic work investigates the intersection of Information Systems, Organisation Studies, and Science and Technology Studies, focusing on topics such as digital innovation, entrepreneurship, and AI assurance. He has authored and edited several influential texts and is known for his empirical studies of software development, including extensive research on the workings and implications of algorithmic systems. Neil is also an active participant in PhD student recruitment and mentorship, specifically in the emerging field of AI assurance. His role includes being a principal investigator on projects funded by the Economic and Social Research Council (ESRC), exploring themes such as market expertise and digital startups. With a commitment to academics and practical applications, he engages with organizations to enhance understanding of the digital economy.
Department of Marketing