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Néomie Raassens is an Associate Professor at the Department of Industrial Engineering at Eindhoven University of Technology (TU/e). Her areas of expertise include interorganizational relationships, particularly servitization, sourcing strategies, conflict management, new product development, modular product strategies, circular economy, and online marketing. Her research explores how business operations decisions impact firm performance, focusing on the effects of business location and resource capacity on performance outcomes such as firm value, innovativeness, and efficiency. She develops and applies her knowledge of (inter)organizational behavior and econometric modeling to analyze how firms can optimize their business processes while remaining profitable and innovative. Her research has been published in various prestigious journals including the Journal of Marketing Research and the International Journal of Research in Marketing. She completed her PhD in Marketing at Tilburg University in 2011, and her dissertation examined the performance implications of outsourcing, winning the EMAC-McKinsey Doctoral Dissertation Award in 2012. Throughout her career, she has received several accolades for her work, including a finalist position for her doctoral dissertation at the European Marketing Academy Conference in 2009 and the MOA Science Award in 2013. Dr. Raassens has also held a visiting position at KU Leuven, Belgium, and has co-supervised numerous PhD candidates in their research projects.
Eindhoven University of Technology • Eindhoven
Teaching and conducting research in the field of servitization, innovation, and marketing.
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