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Dr. Nicholas Burton is an Associate Professor in the Department of Sport Management at Brock University. His research explores the strategic management implications of marketing sponsorships, taking a multi-dimensional approach to sport marketing research. His areas of interest include sponsorship management strategy, commercial rights management, athlete branding and celebrity endorsements, geopolitical sport business management, sport fan behavior, and marketing user engagement. Dr. Burton is currently recruiting prospective MA students interested in sponsorship, environmental sustainability, women's sport marketing, and the geopolitical economy of sport.
This entry applies to the general Graduate Studies standard for departments such as English Language and Literature, History, Philosophy, and Sociology.