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Nick Bombaij is an Assistant Professor at the University of Amsterdam, particularly within the Amsterdam Business School. His research predominantly focuses on retail phenomena, loyalty programs, and product rebranding. With a strong emphasis on the diversity of brand decisions, he has gained substantial experience working with large real-life datasets, leading to findings that are highly relevant to practical applications in the field. Bombaij’s unique insights into consumer behavior and marketing strategies contribute to a deeper understanding of market dynamics.
University of Amsterdam • Amsterdam, Netherlands
Teaching and conducting research in Marketing with a focus on retail and consumer behavior.
Includes departments like Economics, Business Administration, Finance, and Marketing.