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Nico Schauerte is an Associate Professor in Marketing at Vrije Universiteit Amsterdam, specializing in Technology and Innovation Marketing. He holds a doctorate from the University of Muenster, Germany, where he studied Business-to-Business Marketing under Professor Klaus Backhaus and completed his dissertation in 2014. His research focuses on technology innovation marketing, particularly in the context of digital platforms, omnichannel marketing, and brand communications. Before joining Vrije Universiteit Amsterdam in January 2020, Nico worked as a postdoctoral researcher at the University of Cologne in the Department of Retailing and Customer Management with Professor Werner Reinartz. His practical experience includes consulting for mid-sized B2B and B2C companies and working with the e-commerce start-up Mister Spex in Berlin. Nico is actively involved in teaching courses such as Marketing Strategy and Value-Based Marketing, where he leverages his expertise in marketing innovation management and digitalization.
Administered under the Department of Clinical Psychology for Master's in Clinical and Developmental Psychopathology.