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Nicolas Chu joined UNSW Business School in 2018 as a Professor of Practice, contributing significantly to the intellectual life of the School of Marketing, School of Information Systems and Technology Management, and the Australian Graduate School of Management. He focuses on developing innovative research questions, advising faculty on research projects, and assisting in course content development while serving as a liaison between the university and industry. As a global digital thought leader, Nicolas has extensive experience managing technology businesses and startups within large corporations across Europe and the Asia Pacific. He is the CEO and founder of Sinorbis, an award-winning company that revolutionizes the way businesses enter Asian markets through technology. Prior to Sinorbis, he was the global President of HotelClub, part of Orbitz Worldwide, and spent eight years at Expedia in executive roles, leading the APAC retail product strategy as Managing Director for Australia and New Zealand. Nicolas began his career by launching a business incubator in Europe, helping online ventures and managing numerous e-commerce projects for the French Ministry of Education. He is also a frequent keynote speaker at global conferences and the author of the book "Réussir un Projet de Site Web" (6th Edition).
Sinorbis • Asia Pacific
Founded Sinorbis, an award-winning company that innovates the way businesses enter Asian markets.
HotelClub • Sydney, Australia
Led a global company operating in over 30 markets with an annual turnover of US$2.5 billion.
Expedia • Australia/New Zealand
Oversaw retail product strategy across Asia Pacific.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.