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Nicolette Sullivan is an Assistant Professor at the London School of Economics and Political Science, specializing in the intersection of marketing, economics, neuroscience, and psychology. Her academic journey includes a PhD in Computation and Neural Systems from Caltech and an MA from the University of Chicago, where she also contributed to research in the Department of Economics and the Center for Cognitive and Social Neuroscience. Prior to joining LSE, she was a Postdoctoral Associate in the Fuqua School of Business at Duke University. Dr. Sullivan's research focuses on understanding the mechanisms behind consumer decision-making, particularly through the lens of self-control and environmental influences. She is adept in utilizing various experimental approaches to investigate consumer behaviors and has collaborated with Fortune 500 companies to enhance customer experiences. Her impactful work has been featured in prominent media outlets such as Huffington Post and ABC News. Dr. Sullivan’s expertise includes consumer behavior, shopper insights, judgment decision-making, and sensory marketing.
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